Title Sequence des Films "Rear Window" (Alfred Hitschcock) von Ron Weaver
The film is the product, an the objective is to sell this product.
A film identity is similar to that identity a corporation creates to market and advertise a product. The objective of this identity between a film and a corporation also shares similar interests. That ist to sell this product or idea to the mass market and its consumers. A film's identity stems directly from the story and the descriptive script.
