Prof. Britta Wiemer

„Not the wind, but the sail determines the direction”

Through her many years of professional experience as a fashion designer, product manager, creative director, central buyer and head of brand, Prof. Wiemer has gained extensive practical experience in the design, implementation and marketing of apparel products on global markets. As a graduate clothing designer and apparel engineer and a graduate industrial engineer, Prof. Wiemer demonstrably has the rare combination of creative and business skills both in theory and in practice. Her expertise in the field of complex processes in the textile value chain is thus based on design and technical know-how as well as on her special focus on cost and profitability aspects.

As part of her work as a lecturer and professor, Prof. Wiemer has been working since 2012 in the areas of "Creative Process and Project Management", Fashion Entrepreneurship, Marketing and Brand Management in the Fashion Industry, Product Management (Product & Collection Planning, Sourcing, Procurement and Purchasing), Retail Management as well as Cost & Performance Accounting and Controlling, and also Clothing Technology (Material Science and Processing Technology) and, last but not least, Fashion History and Fashion Sociology lectures and seminars. She supervises extensive project work and of course bachelor theses.

Prof. Wiemer is researching the creative process as part of the research project "Creaconability", its practice-oriented application in value creation and value formation, with the aim of strengthening the resilience and innovative power of companies and regions.

In her current project, Prof. Wiemer is developing a didactic method with the help of an artistic research approach that is intended to teach students the application of the creative process as a problem-solving process as a valuable key competence.

 

Keynotes: 

Digital Appearances im virtuellen Modemarketing - Re'aD Summit Mai 2021, Deutsches Modeinstitut

Individual Design - Creative Printing: Wie aus kreativen Ideen nachhaltige Business-Konzepte werden - Re'aD Summit November 2021, Deutsches Modeinstitut

Future Female Fashion Forum - Messe: Gallery Fashion & Shoes, Igedo Company

Online-Publikationen:

Stil – Nachhaltigkeit mit Stil (http://newsroom.mediadesign.de/imfokus/nachhaltigkeit-mit- stil/, 07.08.2017)

Digital Retail Solutions – Fashion Talk (http://newsroom.mediadesign.de/projekte/fashion- talk-zum-thema-digital-retail-solutions/, 20.12.2016)

Vertrieb im Premium- & Luxussegment – Fashion Talk (http://newsroom.mediadesign.de/campus/fashion-talk-zum-thema-vertrieb-i…- luxussegment/, 07.12.2016)

Erstellung eines Kollektionskonzeptes (http://newsroom.mediadesign.de/imfokus/kollektionskonzept/, 04.10.2016)

Ich kann das nicht mehr (er-)tragen! – Nachhaltige Mode – Neue Ansätze und Strategien für die Modebranche (http://newsroom.mediadesign.de/imfokus/ich-kann-das-nicht-mehr- er-tragen/, 10.02.2016)

Vom Kollektionskonzept zum Kollektionsrahmenplan in vertikalen Unternehmen der Modebranche (http://www.mediadesign.de/blog/vom-kollektionskonzept-zum- kollektionsrahmenplan-vertikalen-unternehmen-der-modebranche, 17.04.2014)

Besuch der Munich Fabric Start (MFS) – Farbthemen Frühjahr/Sommer 2014 (http://www.mediadesign.de/blog/besuch-der-munich-fabric-start-mfs, 10.04.2013)

Interviews

10.10.2013 Interview mit Handelsblatt-Online zum Thema „Modeshow Fashion Hero – Karstadt braucht den Sieg am dringendsten“ (http://www.handelsblatt.com/unternehmen/handel-dienstleister/modeshow-f…- alles-was-die-traege-masse-bewegt/8914284-2.html)

02.12.2013 Interview mit ZDF – Heute Nacht zum Thema „Billig-Bekleidung - - Arbeitsbedingungen in der Bekleidungsindustrie, Faire Produktionskosten“ (http://www.zdf.de/ZDFmediathek#/beitrag/video/2041454/heute-nacht-vom-0…- 2013)

Zeitungsartikel:

16.04.2016 „Die Siebensachen für den Schrank“ – WAZ Rubrik „Leben“ - Interview als Expertin im Bereich Mode