Media Management

Why study „Media Management“?

Shaping future media!

Are you fascinated by the sheer endless possibilities for creating and distributing media content? Are you interested in how media companies can prepare for the future? Would you like to know how to create creative content professionally, develop digital business models or analyze the trends for the media world of tomorrow? Then the Media Management degree program is right for you. As a media manager, you will work in a growth market at the interface of business and creativity. Cinema and games, music and video-on-demand: digitization poses new challenges for companies and at the same time offers great opportunities that you can help shape as a future manager. We will make you fit for this!

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7 semesters

ECTS points



Bachelor of Arts


01.10.2024 (Wintersemester)




Berlin (EN)


On site

Monthly fees

EU from 650,00 €
Non-EU from 1.050,00 €

Do you want to start your studies at mdh in 2024?

We're rewarding early enrollments with our attractive Study Kit! Discover now the carefully selected products of the package, enroll until August 15, 2024 and receive your Study Kit at the start of your studies in October.

Get all the information here

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Your Program

Learn how to manage projects and product development in the creative industry. The course is divided into the following areas: media, management, general studies (basic courses) as well as two topics of focus.

In „general studies” you will have classes on interesting topics like “Media Psychology”, “Corporate Social Responsibility” or “Cultural Studies”. In addition to that you can choose between one of two special topics and become an expert in that field: “Innovation Management” or “Games Management”.

You can look forward to:

Media science
Research & projects
Innovation or games

Your Study Content

Innovation Management

Innovation Management deals with the management of key factors which will become increasingly important for digital companies:

  • Technologies like Block Chain, 5G or Metaverse
  • Artificial Intelligence as a motor for innovation 
  • Vision & Strategy, brand- & media management

Games Management

In the area of Games Management, you will study creative control mechanisms in innovative technology. Among other things, we will teach you:

  • Interactive Storytelling, Game Design and Game Production 
  • Development of creative solutions and Design Thinking during product development 
  • Financing models and production processes in the Games industry 

English is the language spoken in the industry. Accordingly, the program is taught in English to give you the best possible preparation for the job market.

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Exhibition Hall

Karma Company (Media Management)

Karma Company (Media Management)

Our students developed an app on the topic of sustainability.


Karma Company (Design Management)

Karma Company

Digital products can positively change consumer behavior.

Karma Company (Design Management)

Karma Company

Consumer apps support environmentally conscious and sustainable consumption.

Karma Companie

Karma Companie

Intensive attention was paid to market analysis.

Karma Company

Karma Company

Our master's students defined mega and future trends.

Karma Companie

Karma Companie

Our students explored reasons for certain user behavior.

Learn where the future is created!

Collaboration with our award-winning partner ICON

Together with our cooperation partner ICON Group (with locations in Berlin, Munich, Ingolstadt, Santa Monica, Detroit and Shanghai) you can learn in a hands-on and playful way. For example, you will learn how target groups are defined in order to create innovative products. You'll be up close and personal when professionals design displays for concept cars or develop 3D models for hair analysis for companies like Schwarzkopf. We can guarantee the best three students from each year group an internship at ICON.

We are proud to announce that our business partner has won the "German Innovation Award 2022".

ICON Group Partner company

ICON meets mdh

Prof. Mike Richter will share his knowledge with you as a guest lecturer and co-founder of the ICON Group. He is not only the head of ICON, but also president of the German Design Council and professor at the University of Applied Sciences Darmstadt in the Department of Design and Serial Entrepreneurship. Our "Media Management students" get the opportunity to gain a lot of practical experience and to get a taste of companies already during their bachelor studies. 

Mike Richter von ICON.jpg

Your Career

Target Groups „Media Management“

The bachelor program prepares you for exciting jobs in the media and the creative industry. The options are as varied as the media world itself. With your degree you can work in the music or film industry, in Game Design or in advertising. Other options include jobs in more „traditional“ industries like the cosmetics industry or automotive, for example in marketing or brand management.

Your Professional Perspectives

Roughly 90 percent of our graduates find a permanent job within 6 months after graduation. mdh-alumni work in renowned companies and in a large variety of fields, for example in marketing for BMW of North America, as Social Media Manager & Chief Creative Officer for Westwing, as Marketing Director at Netflix or in Transformation Management with Daimler. Others have made the courageous decision to enter the start-up scene and have successfully established their own brands.

Typical Jobs

  • Digital Business Consultant
  • Advertising Account Executive
  • Game Producer
  • Product Owner
  • Marketing- or Project Manager for Digital Media
  • Social Media Manager
  • Innovation Manager
  • Key Account Manager
  • Program Planer
  • Strategy Consultant
  • Media Relations Manager
  • Digital Media Planer
  • Campaign Manager

Be inspired by the diverse career prospects and the potential of a financially rewarding career path. The successes of our graduates speak for themselves - including a former student who started as an IT project manager after her studies and immediately achieved an annual salary of 44,000 euros.

The Mediadesign Hochschule offers you the ideal education to turn your creative passion into a successful future.

Application & Admission

Enrollment Requirements

  • Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)
  • English skills. Language proof: TOEFL IPT: 543, TOEFL IBT: 74, IELTS (Academic): 6, Cambridge FCE: B2, PTE Academic: 59, IB Diploma: English A or B at HL or SL, BI 'English Language Proficiency Exam': PASS. We also accept Duolingo.

Information for applicants from abroad: You have the possibility to check your international certificates independently in advance via uni-assist and to inform yourself about the requirements for your admission: TO UNI-ASSIST

Your personality and talents are more important than top grades!

Please apply via e-Mail (or regular mail). This is what we need from you:

  • A motivation letter (tell us what inspires you – ca. 1 page)
  • Relevant grade reports (Graduation diploma can be submitted after completion of your secondary school)
  • Curriculum vitae with your current photo

You may apply during the school year (even before secondary school graduation)

Admission Requirements

  • Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)

Personal Requirements

  • High affinity for Games and future technologies
  • Good communication skills, spoken and written
  • Commercial understanding and creative problem-solving skills
  • Being a team player and showing personal initiative
  • English and a bit of organisational skills 

Tuition Fees: 

  • Campus Berlin: English language program: EU citizens: 4.110,00 EUR/Semester | Non-EU citizens: 6.300,00 EUR/Semester

For all courses we charge a one-time registration fee of 490,00 EUR and a one-time examination fee of 1.050,00 EUR.

For non-EU citizens, the one-time examination fee of 1.050,00 EUR is included in the tuition price.

In case of prepayment (semesterly, annually, completely) the tuition fees can be reduced by up to 5%. (This discount is not compatible with early registration discounts).

Alumnus Maximilian Bade - Medienmanagement (B.A.)

Transformation Manager - Mercedes Benz Mobility AG, Berlin


"Basically, there was also an enthusiasm for me at the beginning and that was for the media. How can you build beautiful content and make it available...that's why I started studying media management and the whole time I was in internships, in student jobs, in media companies, in publishing houses, in agencies, in market research companies, so I really tried out a lot and saw where I like it, where I don't like it, where my passion actually lies."

Maximilian Bade (Transformation Manager - Mercedes Benz Mobility AG, Berlin)

Infos & Help

Do you have any questions?

Do you have any questions?

Our student advisory service will be happy to help you with questions regarding application and financing. Just give us a call or send us an e-mail. Our student advisors will advise you in a personal information session. We will gladly send you free information material.
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Innovative study programs, flexible study design and more than 30 years of experience in education - mdh is one of Germany's leading universities for media and design. Discover the relevant media fields of tomorrow now!
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Info events

Info events

Would you like to learn more about your desired study program? Then you have the opportunity to participate in our online events from the comfort of your own home.
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Jun 24

Online Open Campus - 18.06.2024 - 16:00