Media Management
Why study „Media Management“?
Shaping future media!
Are you fascinated by the sheer endless possibilities for creating and distributing media content? Are you interested in how media companies can prepare for the future? Would you like to know how to create creative content professionally, develop digital business models or analyze the trends for the media world of tomorrow? Then the Media Management degree program is right for you. As a media manager, you will work in a growth market at the interface of business and creativity. Cinema and games, music and video-on-demand: digitization poses new challenges for companies and at the same time offers great opportunities that you can help shape as a future manager. We will make you fit for this!
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Duration
ECTS points
Degree
Start
Language
Campus
Berlin (EN)
Format
Monthly fees
Your Program
Learn how to manage projects and product development in the creative industry. The course is divided into the following areas: media, management, general studies (basic courses) as well as two topics of focus.
In „general studies” you will have classes on interesting topics like “Media Psychology”, “Corporate Social Responsibility” or “Cultural Studies”. In addition to that you can choose between one of two special topics and become an expert in that field: “Innovation Management” or “Games Management”.
Hands-on, interdisciplinary and future-focused
With us, you won’t just gain theoretical knowledge. You’ll work on real projects and learn how to lead initiatives, build brands, and strategically plan media productions. The program brings together business, media, and technology – with a clear focus on the challenges of the digital world.
Business and creative foundations
You begin by developing solid business, methodological, and creative skills. You’ll acquire in-depth knowledge of business administration, understand the structures of the media and creative industries, and learn how to present professionally and work in an academic context.
Management and marketing in the digital age
Studying Media Management means becoming a true strategist and team leader. We equip you with essential management skills – from building brands to making data-driven decisions. Through hands-on projects with companies, you’ll develop campaigns, test strategies, and gain first-hand insight into what works in the market – and what doesn’t.
Understanding, shaping, and taking responsibility for media
You’ll dive deep into the world of media: media psychology, media ethics, social media strategies, and legal foundations are taught with a strong practical focus. You’ll understand why content resonates, how to reach communities, and how to produce formats that create real impact – not just clicks.
Innovation and strategy – AI as a key future topic
If you choose to specialize in Innovation Management, the focus is on artificial intelligence. You’ll work with AI tools, analyze data, and develop forward-looking strategies. You’ll learn where AI creates real value along the value chain – from production to management.
Practical projects and real media productions
One highlight of the program at mdh is the media projects, where you actively contribute to film productions. You’ll gain insights into cinematography, editing, storytelling, and market analysis. This sharpens your understanding of how media is created – and how to successfully manage it later on. You’ll also benefit from close collaboration with students from all creative disciplines at mdh, building a strong network that extends far beyond your studies.
A practical semester and your bachelor’s thesis complete your profile – with real references you can leverage directly in your career. As English is the working language of the industry, the Media Management program in Berlin is taught in English to prepare you optimally for the international job market. The program is also open to international students, giving you the opportunity to build valuable global connections for your personal and professional future.
The industry is constantly evolving – and you can help shape it. So what are you waiting for? Apply now and start your Media Management studies at mdh.
You can look forward to:
Your Study Content
Innovation Management
Innovation Management deals with the management of key factors which will become increasingly important for digital companies:
- Technologies like Block Chain, 5G or Metaverse
- Artificial Intelligence as a motor for innovation
- Vision & Strategy, brand- & media management
Games Management
In the area of Games Management, you will study creative control mechanisms in innovative technology. Among other things, we will teach you:
- Interactive Storytelling, Game Design and Game Production
- Development of creative solutions and Design Thinking during product development
- Financing models and production processes in the Games industry
English is the language spoken in the industry. Accordingly, the program is taught in English to give you the best possible preparation for the job market.
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Why study Media Management at mdh?
Because with us, you combine theory and practice:
- Business Administration & Marketing Fundamentals: You build a solid understanding of business — from strategy to analysis.
- Creative Content Expertise: At the same time, you develop ideas, concepts, and content for digital media and campaigns.
- Practice-Driven Teaching: Our lecturers bring many years of professional experience and work with you on real-world projects.
- Individual Support: You are at the center — we challenge you, nurture your talent, and further develop your strengths in a targeted way.
- Strong Community: You study in a creative environment that inspires, connects, and motivates.
Alumnus Maximilian Bade - Medienmanagement (B.A.)
Transformation Manager - Mercedes Benz Mobility AG, Berlin
"Basically, there was also an enthusiasm for me at the beginning and that was for the media. How can you build beautiful content and make it available...that's why I started studying media management and the whole time I was in internships, in student jobs, in media companies, in publishing houses, in agencies, in market research companies, so I really tried out a lot and saw where I like it, where I don't like it, where my passion actually lies."
Application & Admission
Enrollment Requirements
- Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)
- English skills. Language proof: TOEFL IPT: 543, TOEFL IBT: 74, IELTS (Academic): 6, Cambridge FCE: B2, PTE Academic: 59, IB Diploma: English A or B at HL or SL, BI 'English Language Proficiency Exam': PASS. We also accept Duolingo.
Information for applicants from abroad: You have the possibility to check your international certificates independently in advance via uni-assist and to inform yourself about the requirements for your admission: TO UNI-ASSIST
>> International applicants who have not met the necessary HZB requirements need to complete the MDH preparatory programme for admission to a higher education programme at MDH.
Your personality and talents are more important than top grades!
Please apply via e-Mail (or regular mail). This is what we need from you:
- A motivation letter (tell us what inspires you – ca. 1 page)
- Relevant grade reports (Graduation diploma can be submitted after completion of your secondary school)
- Curriculum vitae with your current photo
You may apply during the school year (even before secondary school graduation)
Admission Requirements
- Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)
Personal Requirements
- High affinity for Games and future technologies
- Good communication skills, spoken and written
- Commercial understanding and creative problem-solving skills
- Being a team player and showing personal initiative
- English and a bit of organisational skills
Tuition Fees:
- Campus Berlin: English language program: EU citizens: 3.540,00,00 EUR/Semester | Non-EU citizens: 6.300,00 EUR/Semester (with foundation programme 6.700,00 EUR/Semester)
For all courses we charge a one-time registration fee of 490,00 EUR and a one-time examination fee of 1.050,00 EUR.
For non-EU citizens, the one-time examination fee of 1.050,00 EUR is included in the tuition price.
Exhibition Hall
Learn where the future is created!
Collaboration with our award-winning partner ICON
Together with our cooperation partner ICON Group (with locations in Berlin, Munich, Ingolstadt, Santa Monica, Detroit and Shanghai) you can learn in a hands-on and playful way. For example, you will learn how target groups are defined in order to create innovative products. You'll be up close and personal when professionals design displays for concept cars or develop 3D models for hair analysis for companies like Schwarzkopf. We can guarantee the best three students from each year group an internship at ICON.
We are proud to announce that our business partner has won the "German Innovation Award 2022".
ICON meets mdh
Prof. Mike Richter will share his knowledge with you as a guest lecturer and co-founder of the ICON Group. He is not only the head of ICON, but also president of the German Design Council and professor at the University of Applied Sciences Darmstadt in the Department of Design and Serial Entrepreneurship. Our "Media Management students" get the opportunity to gain a lot of practical experience and to get a taste of companies already during their bachelor studies.
Your Career
The bachelor program prepares you for exciting jobs in the media and the creative industry. The options are as varied as the media world itself. With your degree you can work in the music or film industry, in Game Design or in advertising. Other options include jobs in more „traditional“ industries like the cosmetics industry or automotive, for example in marketing or brand management.
Your Professional Perspectives
Roughly 90 percent of our graduates find a permanent job within 6 months after graduation. mdh-alumni work in renowned companies and in a large variety of fields, for example in marketing for BMW of North America, as Social Media Manager & Chief Creative Officer for Westwing, as Marketing Director at Netflix or in Transformation Management with Daimler. Others have made the courageous decision to enter the start-up scene and have successfully established their own brands.
Typical Jobs
- Digital Business Consultant
- Advertising Account Executive
- Game Producer
- Product Owner
- Marketing- or Project Manager for Digital Media
- Social Media Manager
- Innovation Manager
- Key Account Manager
- Program Planer
- Strategy Consultant
- Media Relations Manager
- Digital Media Planer
- Campaign Manager
- …
Be inspired by the diverse career prospects and the potential of a financially rewarding career path. The successes of our graduates speak for themselves - including a former student who started as an IT project manager after her studies and immediately achieved an annual salary of 44,000 euros.
The Mediadesign Hochschule offers you the ideal education to turn your creative passion into a successful future.
Degree Programs and Professional Training at Mediadesign University
If you want to further specialize after completing your Bachelor’s degree in Media Management and take the next step toward a leadership role, we highly recommend our Master’s in Design Management. This program allows you to interlink your creative talent and management expertise even more closely to help shape the design processes of the future.
Do you have a strong eye for detail? Unlock your creative potential by training as a Media Designer for Digital and Print or as a Media Designer for Image and Sound, and create media products that truly stand out.
If you are already working and want to further develop your social media skills, our Social Media Marketing professional training is exactly right for you. Take your content viral and inspire your community.
No matter which path you choose, Mediadesign University is the springboard for your career in the design and media world. Apply now and let’s write your story together
FAQ
1. What is Media Management?
Media Management combines business administration with media expertise. You learn how to strategically plan, produce, and market creative content. In the program, you integrate management skills with hands-on media projects—ranging from music, film, and games to digital business models.
2. Why should I study Media Management?
A Media Management degree prepares you for a career at the intersection of creativity and business. You’ll work in a future-proof industry shaped by digitalization, streaming, social media, and games. Graduates find opportunities at companies like Netflix, BMW, Daimler, or as founders of successful start-ups.
3. What will I study?
The program is structured around Management, Media Studies, Research & Projects, and Specializations.
You can choose between: Innovation Management (e.g., AI, Blockchain, Metaverse, Brand Management) Games Management (e.g., Game Design, Interactive Storytelling, Production Processes in the Gaming Industry)
4. How practice-oriented is the program?
Over 25% of the modules are project-based. You work directly on media productions, brand and target group analyses, as well as real company projects.
5. How long does the program take?
The Bachelor’s degree in Media Management takes 7 semesters (standard period of study) and comprises 210 ECTS credits.
6. How will I be supported during my studies?
In small learning groups, you’ll receive individual support. Content is taught in a hands-on way, enabling you to apply it directly in your projects.
7. How will I be financially supported during my studies?
Students at mdh can apply for the following funding options, among others:
- BAföG (also available to international students)
- mdh Education Fund
- KfW Student Loan
8. What requirements do I need to meet for admission?
To start the Bachelor’s degree in Media Management, you need:
- a general higher education entrance qualification (Abitur), a university of applied sciences entrance qualification (Fachhochschulreife), or an equivalent recognized qualification, or
- a subject-specific higher education entrance qualification (e.g. through completed vocational training), which allows you to study without a high school diploma.
9. Who is the Media Management Program for?
This program is ideal for anyone who wants to:
- Combine business thinking with creativity
- Has a passion for media, games, film, music, or digital business models
- Pursue an international career in the media and creative industries
10. What advantages does studying Media Management at Mediadesign University offer?
At Mediadesign University, everything revolves around practice-oriented content. We provide in-depth theoretical knowledge and consistently link it with hands-on projects. All of our lecturers come from professional practice and therefore bring extensive industry experience that students directly benefit from. In addition, you will earn a state-recognized degree.
11. Is the degree state-recognized?
Yes. mdh is a state-recognized university (in accordance with § 123 para. 1 of the Berlin Higher Education Act in conjunction with § 70 para. 1 of the Higher Education Framework Act).
12. What Are My Career Prospects After Graduation?
About 90% of our graduates find a job within six months.
Typical roles include:
- Social Media Manager
- Marketing or Brand Manager
- Game Producer / Product Owner
- Innovation Manager
- Digital Business Consultant
Alumni work at companies such as Netflix, Westwing, Mercedes-Benz, or as founders of their own brands.
