Digital Leadership

Why study „Digital Leadership“?

Strategic Management / Leadership in Digital Transformation and AI

Do you want to help shape visions and strategies in creative and media companies? Are you interested in the challenges companies face in the context of digital transformation and new technologies? Do you enjoy leading creative teams? Then the Digital Leadership degree program is right for you.

As a digital leader in the media and creative industries, you will work in the area of conflict between business, creativity and digitalization. You'll learn how to manage media production processes, develop new digital business strategies for established companies or start-ups, and how to foster and make the most of employees' creativity. In projects, you will produce creative content yourself in teamwork or develop your own business plan. By working with companies such as Serviceplan, RTL or Constantin Film, you will benefit from the latest practical know-how while still studying and have the opportunity to get to know potential employers for the time after graduation. In this way, we prepare you for the challenges of tomorrow's business leaders.

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3 - 5 Semester


Master of Arts


01.04.2024 (Sommersemester)
01.10.2024 (Wintersemester)


English, German


Berlin (EN)
Munich (EN)
Munich (DE)



Monthly fees

EU from 650,00 €
Non-EU from 1.050,00 €

Do you want to start your studies at mdh in 2024?

We're rewarding early enrollments with our attractive Study Kit! Discover now the carefully selected products of the package, enroll until August 15, 2024 and receive your Study Kit at the start of your studies in October.

Get all the information here

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A master's degree at mdh offers you several advantages:

  • Specialized knowledge: You gain in-depth knowledge in your field, broaden your horizons and train modern team leadership.  
  • Network expansion: Thanks to mdh's established network partners, you will expand your network with interesting contacts during your master's studies.
  • Self-confidence & independence: In the master's program you get to know yourself better. You increase your competencies which gives you self-confidence in your professional and private life.  
  • Professional advancement & accelerated career entry: A Master's degree gives you access to challenging and higher-paying career opportunities.

You can look forward to:

Leadership & management
Data science & artificial intelligence
Conception & production
Strategy & development
Practical projects


Der Studiengang „Digital Leadership“ kombiniert Kerninhalte aus dem digitalen Medienmanagement und aus der Kreativ-Branche. Du lernst, wie Unternehmen neue Strategien und digitale Geschäftsmodelle entwickeln. Gemeinsam mit Unternehmen aus der Industry denkst Du die zukunftsrelevanten Schlüsselfaktoren neu – von Tech-Innovationen über Influencer Marketing, digitales Change Management bis hin zur Künstlichen Intelligenz. Du erstellst sowohl Konzepte als auch kreativen Content.  

Change Management bedeutet in dieser Perspektive mehr als „viel Geld verdienen“. Digital Leader übernehmen Verantwortung für Mensch und Umwelt. Daher sind die Themen rund um Nachhaltigkeit, Umweltschutz oder Unternehmenspolitik integraler Bestandteil des Studiums. 

Master Digital Leadership

Your Study Content

The program is divided into attendance semesters with theory and project modules and another semester that is completely dedicated to the master's thesis.

In lectures, seminars and projects we will be dealing with the following topics:

Management and leadership competence in creative work processes 

  • Leadership in creatives teams, agile project management & recruiting
  • Company policy, corporate social responsibility and sustainability
  • Interculturality, diversity, environmental and company analysis
  • Strategy, development and implementation

Innovation Processes and New Technologies

  • Innovation & Emerging Technologies, as for example Blockchain, AI and crypto currencies
  • Internet of Things & Innovation Management

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Exhibition Hall

Urbanergy (Digital Leadership)

Urbanergy (Digital Leadership)

App development on the topic of energy transition.



Our students developed the entire campaign concept.



In teams, they explored how digital media is driving the energy transition.



Digital and analog approaches to solutions were developed.



Exploring usage patterns.



Core Values on the topic of the energy transition.



Graphic representation for energy storage.

Your Career

Target Group „Digital Leadership“

  • Team-players, who can inspire creative teams to generate and adopt new ideas
  • Data wizards who love to play around with numbers
  • Creative thinkers with a vision for our future
  • Bachelors with a strong interest in tech innovation and management

Job opportunities after completing the program are manifold. You can work both in the creative industry and in more „traditional“ companies on the road to digital transformation.

Your career prospects

You can use your skills in digital agencies and advertising agencies. Consulting firms and companies from the creative industries are also open to our graduates as possible employers. The field of activity covers the entire media industry: music industry, publishing houses, art market, TV and film industry, performing arts, architecture offices, design agencies, press, advertising market, software and games industry.

Typical professions:

  •     Project Leader
  •     Digital Transformation Manager
  •     Digital Transformation Consultant
  •     Change Management Expert
  •     Business Strategy Analyst
  •     Senior Marketing Manager
  •     Data Analyst
  •     Innovation Manager
  •     Agile Expert
  •     IT Business Consultant
  •     Head of Digitalization
  •     Global Partnerships Manager
  •     ...

Your career prospects after graduating from Mediadesign University are promising, both creatively and financially. The successes of our graduates speak for themselves - including a former student who joined the company as a business strategy analyst after completing her master's degree and immediately earned an annual salary of 55,000 euros.

Invest in your creative passion and gain not only professional fulfillment, but also the opportunity to succeed financially! The Mediadesign Hochschule prepares you optimally.


The Master's program in Digital Leadership comprises full-time regular 3 semesters (if the entry is with 210 Bachelor ECTS). We offer various options, including part-time, alongside your job.
Your studies can last 18, 24, 30 months or even longer. Important: With Bachelor and Master degree you have reached a total of 300 ECTS points.



Full-time -

Fast Track


Part-Time -

Alongside the job

Master Semester




Already existing Bachelor ECTS    



180 / 210

Master ECTS   



90 / 120

ECTS total





You want to study Digital Leadership while working? That's no problem at mdh! Our lectures also take place in the evenings from Monday to Friday from 6:00 pm to 9:15 pm. This way, you can continue to work full-time or part-time and be more financially independent. You can also apply the knowledge you have acquired in your studies to your everyday working life, which has a positive effect on your career development and qualifies you for higher positions. Another plus are our valuable contacts: While studying at mdh, you can easily expand your professional network.

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Application & Admission

Individual time models make the master's program at mdh very flexible and can be tailored to your personal needs. Our student advisors will be happy to advise you and provide you with further information.

Enrollment Requirements

  • English skills. Language proof: TOEFL IPT: 627, TOEFL IBT: 95, IELTS (Academic): 7, Cambridge FCE: C1, PTE Academic: 76, IB Diploma: English A or B at HL, BI 'English Language Proficiency Exam': PASS. We also accept Duolingo.

Your personality and talents are more important than top grades!

Please apply via e-Mail (or regular mail). This is what we need from you:

  • A motivation letter (tell us what inspires you – ca. 1 page)
  • Representative work samples (Sketches, pictures, collages or early work, etc…)
  • Relevant grade reports as well as a resume with your current photo

You may apply before your bachelor graduation.

Admission Requirements

  • A bachelor´s degree or diploma in the areas of Design, media, art, architecture or similar creative fields
  • Or a university degree in an economics or business

You may enrol at mdh without a degree as long as you have a minimum of 180 ECTS. Missing ECTS credits can be acquired through our development program. Even extracurricular activities like real-world projects may be eligible for accreditation. Please contact our student consulting service for an in-depth consultation.

Information for applicants from abroad: You have the possibility to check your international certificates independently in advance via uni-assist and to inform yourself about the requirements for your admission: TO UNI-ASSIST

Personal Requirements

  • Interest in innovative trends, technologies and designs
  • Creativity and imagination
  • Curiosity for human behavior and product innovations
  • Teamwork, intuition and empathy

Tuition Fees:

  • Campus Berlin: English language program: EU-Citizens: 4.110,00 EUR/Semester | Non-EU citizens: 6.300,00 EUR/Semester

For all courses we charge a one-time registration fee of 490,00 EUR and a one-time examination fee of 1.050,00 EUR.

For non-EU citizens, the one-time examination fee of 1.050,00 EUR is included in the tuition price.

In case of prepayment (semesterly, annually, completely) the tuition fees can be reduced by up to 5%. (This discount is not compatible with early registration discounts).


Game-changer of the present

Artificial intelligence (AI) is already helping companies in the creative industry to adapt existing products to customers' needs. The end of this development is far from in sight. More and more creative processes will be co-developed by algorithms in the future. In a video series, Prof. Dr. Roland Frank took a look at the game changers of the present. Check out our Youtube Channel.

Dozent für Künstliche Intelligenz Seminar

Infos & Help

Do you have any questions?

Do you have any questions?

Our student advisory service will be happy to help you with questions regarding application and financing. Just give us a call or send us an e-mail. Our student advisors will advise you in a personal information session. We will gladly send you free information material.
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Innovative study programs, flexible study design and more than 30 years of experience in education - mdh is one of Germany's leading universities for media and design. Discover the relevant media fields of tomorrow now!
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Info events

Info events

Would you like to learn more about your desired study program? Then you have the opportunity to participate in our online events from the comfort of your own home.
Learn more


Jun 24

Online Open Campus - 18.06.2024 - 16:00