Global Business
Global Business – Your Entry into the International Economy
Globalisation, digitalisation, and emerging markets are fundamentally reshaping the economy. Companies are no longer looking for traditional business graduates. They need individuals who think globally, make data-driven decisions, and can operate effectively in complex international environments.
This is exactly where the Global Business Bachelor’s degree comes in: you develop a deep understanding of international economic dynamics, learn to strategically analyse global markets and build the skills needed to actively shape businesses rather than simply manage them.
Throughout your studies, you combine core business administration with global management, digitalisation and intercultural competence. In practical terms, this means you will engage with international business strategies, global marketing, supply chains, digital business models and data-driven decision-making, always with a focus on real-world business challenges.
At the same time, you develop the skills that truly matter in practice: leading multicultural teams, solving complex problems in a structured way, and making strategic decisions based on data.
The program is scheduled to start in June 2026, subject to approval by the Senate Administration of Berlin.
Your Benefits – Global Business Bachelor at mdh
There are many reasons to study Global Business at Mediadesign Hochschule. When you pursue your Bachelor of Arts in Global Business with us, you benefit from:
- International focus: Work on real challenges in global markets
- Hands-on approach: Case studies, projects, and direct industry exposure
- Future-oriented: Strong focus on digitalisation, data and new business models
- Career-driven: Clear alignment with relevant job profiles
- Well-connected: Direct access to companies and industry networks
Specialisations in the Global Business Bachelor
International Management
Learn how companies operate and are managed across global markets. The focus is on international business strategy, global markets and intercultural leadership.
What to expect:
- International business administration & global markets
- Intercultural communication & leadership
- Global marketing & market research
- Strategic management & supply chains
Career perspectives:
- International Marketing Manager
- Global Business Consultant
- Business Development Manager
- Supply Chain Coordinator
- Intercultural Project Manager
Duration: 6 semesters
Location: Berlin, Düsseldorf
Format: On-campus
Digital Business
Combine business expertise with technology. You will learn how digital business models are created, how to leverage data, and how companies are transformed.
What to expect:
- Digital business models & e-commerce
- Data analytics & AI in business
- IT security & digital processes
- Strategic digital management
Career perspectives:
- Digital Transformation Manager
- E-Commerce Strategist
- Business Analyst
- Digital Project Manager
- Innovation Manager
Duration: 6 semesters
Location: Berlin, Düsseldorf
Format: On-campus
FAQ
What’s the difference between International Management and Digital Business?
- International Management focuses on global markets, leadership, and international business strategies.
- Digital Business emphasizes digitalization, data, and technology-driven business models.
How is Global Business different from a traditional Business Administration degree?
Traditional business degrees are often nationally focused, theoretical, and less specialized. Global Business takes a different approach:
- International instead of local
- Digital-first instead of analog thinking
- Strategic rather than purely operational
- Practical instead of purely theoretical
You’re not trained for a single function—you’re prepared for a dynamic, global work environment with real growth opportunities.
When do I choose a specialization?
You start with a shared foundation and then specialize progressively as your studies advance.
How practical is the program?
Highly practical. You’ll work on real case studies, projects, and gain direct insights into business requirements.
Can I pursue a Master’s in Global Business?
Yes. You can continue directly with a Master’s degree in Global Business, with additional advantages for mdh graduates.
