Fashion Management

Why Study „Fashion Management“?

Fashion is our world and sustainability is our focus.

Fashion is versatile, makes you visible and is an expression of the Zeitgeist. Never before has the world of fashion been so free and influential at the same time. Traditions are being overthrown, trends are developing via social media, influencers and labels carry more weight than designers and journalists. At the same time, digitalization and innovative technologies are revolutionizing the fashion industry. Sustainability, environmental protection and social standards along the whole value chain are new challenges in fashion management. Tomorrow´s clothing is smart, sexy and sustainable … and you? At mdh you can shape the fashion business of the future with your creative and future-oriented ideas.

Our Fashion Management degree programme meets the current needs of the fashion industry. We offer a comprehensive education that is also extremely attractive for already experienced fashion designers. Through the Fashion Management degree programme, the range of skills is expanded to include a management-related focus in the fashion sector, which optimally prepares designers for the demands of the job market.

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7 semesters

ECTS points



Bachelor of Arts


01.10.2024 (Wintersemester)


German, English


Berlin (EN)
Düsseldorf (DE)
Munich (EN)
Munich (DE)


On site

Monthly fees

EU from 650,00 €
Non-EU from 1.050,00 €

Do you want to start your studies at mdh in 2024?

We're rewarding early enrollments with our attractive Study Kit! Discover now the carefully selected products of the package, enroll until August 15, 2024 and receive your Study Kit at the start of your studies in October.

Get all the information here

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Your Program

During your studies you will get to know the whole value chain of the fashion industry, including raw material production, manufacturing, logistics, sales, retail, your clients and even recycling. You will learn the ropes of the Fashion business. We will show you how clothing can be produced and marketed in line with adequate environmental standards and humane working conditions. Together we will work on sustainable production cycles. We will complete projects in which we develop viable ideas and look at chances and challenges of the international fashion market.  

Visionary ideas and a creative approach are the most important tools that fashion managers need, but we will also work on innovative business models for the fashion industry of the future. When you graduate, you will have become a forward-thinking designer, able to formulate professional positions and to make sound business decisions.

You can look forward to:

Management & sustainability
Trend research
Marketing & sales
Practical projects


Exhibition Hall

New Values (Fashion Management)

New Values (Fashion Management)

Shooting for our fashion concept.

Graduation Show (Fashion)

Graduation Show (Fashion)

Presentation of a fashion concept.

Drawing Techniques (Fashion Management)

Drawing Techniques (Fashion Management)

Work from the Creativity & Design module.

Moodboard (Fashion Management)

Moodboard (Fashion Management)

Study project "Textile and Fashion Business" from Düsseldorf.

Shooting (Fashion Management)

Shooting (Fashion Management)

In this Shooting, we played wirth sustainable textiles.

Fotoshooting im Studio der MDH Berlin

Fotoshooting MDH Berlin

Neo Fashion

Neo Fashion

Behind the scenes of the fashion show.

Fashion Show (Management)

Fashion Show (Management)

Fashion Show in Munich.

Fashion Show (Management)

Fashion Show (Management)

We attend selected fashion shows as part of our studies.

Graduate Show (Fashion Management)

Graduate Show (Fashion Management)

Final projects from the fashion sector in Düsseldorf.

Fashion Concept (Fashion Management)

Fashion Concept (Fashion Management)

Concept for a fashion collection.

Your study content

At the Mediadesign University you will be taught key skills in the following areas:


  • Fashion communication, marketing and brand strategy/management
  • Supply Chain, business administration and financial processes
  • Market- & trend Research
  • Management of creative processes
  • Strategy development and execution within a team


  • History and sociology of fashion
  • Clothing technology and product management
  • Fashion as a creative process

By completing actual projects, you will learn to understand fashion products as the result of a creative development process which you can shape yourself. As part of your studies, you will visit textile and fashion companies as well as ad agencies, marketing and communications companies both in Germany and abroad, giving you a better understanding of the professional life of fashion managers.

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Your Career

Target group „Fashion Management“

  • People who want to revolutionize the fashion business
  • People who want to work in key positions in the booming fashion industry: in product development and procurement, communication, marketing or sales
  • All those for whom fashion so much more than just ‚shopping‘ and who are interested in sustainable technologies, digitalization and innovation management
  • Trained fashion designers who would like to expand their range of skills with a management-related focus in the fashion sector and gain valuable additional qualifications

95% of our graduates find jobs in the industry. Our alumni work in product management, purchasing and sales in various companies throughout the fashion and lifestyle industry. Many hold positions in (fashion) marketing or have embarked on a career in PR or as influencers.


    Your professional perspectives

    mdh graduates are working, for example, in sales for Hugo Boss and Hermès, in product development with Adidas and Puma, in marketing for Karl Lagerfeld or Calzedonia, in purchasing for Peek & Cloppenburg or QVC.

    Typical Jobs are:

    • Product Manager
    • Buyer
    • Marketing Manager
    • Sales Manager
    • Content Manager
    • ...

    Be inspired by the diverse career prospects and the potential of a financially rewarding career path. The successes of our graduates speak for themselves - including a former student who joined as an executive assistant after her studies and immediately achieved an annual salary of 40,000 euros.

    The Mediadesign Hochschule offers you the ideal education to turn your creative passion into a successful future.

    Application & Admission

    Enrollment Requirements

    • Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)
    • English skills. Language proof: TOEFL IPT: 543, TOEFL IBT: 74, IELTS (Academic): 6, Cambridge FCE: B2, PTE Academic: 59, IB Diploma: English A or B at HL or SL, BI 'English Language Proficiency Exam': PASS. We also accept Duolingo.

    Information for applicants from abroad: You have the possibility to check your international certificates independently in advance via uni-assist and to inform yourself about the requirements for your admission: TO UNI-ASSIST

    Your personality and talents are more important than top grades!

    Please apply via e-Mail (or regular mail). This is what we need from you:

    • A motivation letter (tell us what inspires you – ca. 1 page)
    • Relevant grade reports as well as a resume with your current photo
    • You may apply during the school year (even before secondary school graduation)
    • Graduation diploma can be submitted after completion of your secondary school

    Admission Requirements

    • Higher Education Entrance Qualification (Abitur) or equivalent diploma, e.g. IB or A-levels (check with our counseling department whether your diploma qualifies)

    Personal Requirements

    • Strong interest in everything involving fashion
    • Interest in management and team leading
    • Knowledge of English is an advantage
    • Creativity, hands-on mentality, helpfulness and being a team player, enjoying project work

    Tuition Fees:

    • Campus Berlin: English language program: EU citizens: 4.110,00 EUR/Semester |  Non-EU citizens: 6.300,00 EUR/Semester
    • Campus Düsseldorf: German language program: EU-Citizens: 3.267,00 EUR/Semester  |  Non-EU citizens: 6.300,00 EUR/Semester
    • Campus München: German language program: EU-Citizens: 3.267,00 EUR/Semester  |  Non-EU citizens: 6.300,00 EUR/Semester

    For all courses we charge a one-time registration fee of 490,00 EUR and a one-time examination fee of 1.050 EUR.
    For non-EU citizens, the one-time examination fee of 1.050,00 EUR is included in the tuition price.
    In case of prepayment (semesterly, annually, completely) the tuition fees can be reduced by up to 5%. (This discount is not compatible with early registration discounts).

    Alumna Loan Le - Fashion Management (B.A.)

    Assistant Store Managerin & Team Managerin, Valentino, München


    "During my internship at MCM in retail marketing, you naturally also learn how to go through contracts with your suppliers or partners, or how to negotiate. That's also very important, of course, and you also learn all these modules at university. And my internship at a fashion agency was more about sales and wholesale. These modules are also at university, for example, so you know how all the background processes work."



    Infos & Help

    You have questions?

    You have questions?

    Our student advisory service will be happy to help you with questions regarding application and financing. Just give us a call or send us an e-mail. Our student advisors will advise you in a personal information session. We will gladly send you free information material.
    Learn more


    Innovative study programs, flexible study design and more than 30 years of experience in education - mdh is one of Germany's leading universities for media and design. Discover the relevant media fields of tomorrow now!
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    Online Open Campus - 18.06.2024 - 16:00