Fashion Management
Why Study „Fashion Management“?
Because fashion is more than clothing – it’s a statement, a lifestyle, and the future! Trends emerge online in real time, social media and influencers shape the industry, and digital technologies are transforming how fashion is designed, marketed, and sold.
With us, you can actively shape the future of the fashion business. This is the place for you if you’re not just passionate about fashion, but also want to build and grow brands – strategically, creatively, and with an eye on the future.
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Duration
ECTS points
Degree
Start
Language
Campus
Berlin (DE)
Düsseldorf (DE)
Format
Düsseldorf (On site)
Monthly fees
Your Fashion Management Degree
Kickstart your career in the fashion industry with a hands-on program that combines business, management, and fashion. Unlike a traditional business degree, here you learn from the start with an industry-specific focus, guided by faculty who are actively working in the fashion world.
You will learn:
- How brands are created, grow, and stay successful
- How to strategically develop and manage products
- How to plan and execute campaigns, catalogs, and presentations
- How to succeed in international markets
At Mediadesign University, you’ll gain key skills in:
Management
- Fashion communication, marketing, and brand management
- Supply chain, operational, and financial processes
- Market and trend research
- Managing creative processes
- Strategy development and implementation in teams
Fashion
- Fashion history and sociology
- Clothing technology and product management
- Fashion as a creative process
Through practical projects, you’ll see how creative development processes turn into real fashion products, and you’ll apply this knowledge through your own designs. Experience the fashion business firsthand – on field trips to textile and fashion companies, as well as advertising, marketing, and communications agencies both in Germany and abroad. Gain deep insights into the exciting daily work of fashion managers and see their expertise up close.
Turn your passion into a career – with a Bachelor in Fashion Management in Berlin or Düsseldorf!
You can look forward to:
Study Fashion Management in Berlin and Düsseldorf
At mdh, you can study Fashion Management at two vibrant locations: Berlin and Düsseldorf! Whether you’re new to the industry or already bring plenty of fashion experience, what connects our students and faculty is a shared passion for fashion.
Beyond hands-on projects and industry excursions, you’ll benefit from our state-of-the-art facilities. In Berlin, the entire program is taught in English, attracting international students and enriching your multicultural experience. In Düsseldorf, you’ll join a community for whom fashion is far more than just “shopping” – a community that truly understands you and your fashion ambitions. Meet like-minded peers from around the world and start building the connections that will shape your career.
So, what are you waiting for? Start your Fashion Management journey this year in Berlin or Düsseldorf!
Request info material Send application Visit info event Contact student advisor
Why Study Fashion Management at mdh?
- Industry focus from day one
With us, you don’t learn management in the abstract – you tackle real challenges from the fashion industry. All content is consistently tailored to the fashion sector. - Strategic thinking, not just theory
You’ll learn to develop concepts, make decisions, and lead brands strategically. Our students graduate with skills that can be applied directly in the real world. - Practitioner-led teaching
Our faculty work actively in the fashion and creative industries. They bring current projects, real-world cases, and genuine industry partners into the classroom – including hands-on projects with experts like Richard Beil. - Small groups, personal support
You’ll study in a close-knit environment. We work collaboratively, directly, and on equal footing, creating space for your individual growth. - Strong network & alumni community
Even after graduation, we support you: connect with your dream job through our extensive career network and stay in touch with fellow graduates through our alumni community.
Alumna Loan Le - Fashion Management (B.A.)
Assistant Store Managerin & Team Managerin, Valentino, München
"During my internship at MCM in retail marketing, you naturally also learn how to go through contracts with your suppliers or partners, or how to negotiate. That's also very important, of course, and you also learn all these modules at university. And my internship at a fashion agency was more about sales and wholesale. These modules are also at university, for example, so you know how all the background processes work."
Application & Admission
Enrollment Requirements
- Higher Education Entrance Qualification (Abitur) or equivalent diploma, i.e. IB or A-levels (check with our counseling department whether your diploma qualifies)
- English skills. Language proof: TOEFL IPT: 543, TOEFL IBT: 74, IELTS (Academic): 6, Cambridge FCE: B2, PTE Academic: 59, IB Diploma: English A or B at HL or SL, BI 'English Language Proficiency Exam': PASS. We also accept Duolingo.
Information for applicants from abroad: You have the possibility to check your international certificates independently in advance via uni-assist and to inform yourself about the requirements for your admission: TO UNI-ASSIST
>> International applicants who have not met the necessary HZB requirements need to complete the MDH preparatory programme for admission to a higher education programme at MDH.
Your personality and talents are more important than top grades!
Please apply via e-Mail (or regular mail). This is what we need from you:
- A motivation letter (tell us what inspires you – ca. 1 page)
- Relevant grade reports as well as a resume with your current photo
- You may apply during the school year (even before secondary school graduation)
- Graduation diploma can be submitted after completion of your secondary school
Admission Requirements
- Higher Education Entrance Qualification (Abitur) or equivalent diploma, e.g. IB or A-levels (check with our counseling department whether your diploma qualifies)
Personal Requirements
- Strong interest in everything involving fashion
- Interest in management and team leading
- Knowledge of English is an advantage
- Creativity, hands-on mentality, helpfulness and being a team player, enjoying project work
Tuition Fees:
- Campus Berlin: English language program: EU citizens: 4.110,00 EUR/Semester | Non-EU citizens: 6.300,00 EUR/Semester (with foundation programme 6.700,00 EUR/Semester)
- Campus Düsseldorf: German language program: EU-Citizens: 3.267,00 EUR/Semester | Non-EU citizens: 6.300,00 EUR/Semester
For all courses we charge a one-time registration fee of 490,00 EUR and a one-time examination fee of 1.050 EUR.
For non-EU citizens, the one-time examination fee of 1.050,00 EUR is included in the tuition price.
In case of prepayment (semesterly, annually, completely) the tuition fees can be reduced by up to 5%. (This discount is not compatible with early registration discounts).
Key Focus Areas in the Fashion Management Program
The fashion industry is creative, diverse, and international. In the Fashion Management program, you learn how the industry really works – from sourcing raw materials, production, and logistics to sales, digitalization, and recycling. You gain a full understanding of the fashion value chain and learn how to analyze, manage, and sustainably develop it for the future.
At mdh, your Fashion Management studies combine fashion, business, and strategy with the following key focus areas:
- Sustainability & Ethics
Sustainability is not a trend – it’s a central success factor in fashion.
You’ll learn how to integrate environmentally friendly and ethical standards into design, production, and management, preparing you for responsible leadership in a changing industry. - Digitalization in Fashion
The fashion industry is going digital – and you shape this transformation.
You’ll work with e-commerce, digital showrooms, and virtual presentation formats. Special focus is placed on omnichannel strategies, in-season management, and reducing overproduction. - Global Supply Chains
Fashion is international, and its supply chains are complex.
You’ll learn to understand, manage, and optimize global production and distribution networks, preparing you for the real challenges of international markets. - Innovative Business Models
The future of fashion is shaped not just by design, but by business models.
You’ll develop economically viable and innovative concepts – from new materials to future-proof brand strategies – opening career opportunities far beyond traditional fashion companies. - Data-Driven Fashion
Data is transforming the fashion industry.
You’ll learn how to use big data for trend analysis, collection planning, and strategic decision-making, combining creativity with analytics to make informed decisions. - Circular Fashion
Circular economy is a key theme for the fashion of tomorrow.
You’ll explore business models that promote recycling, durability, and resource efficiency, focusing on management and brand strategies rather than engineering. - Personalization & Mass Customization
Customers expect individuality.
You’ll learn how personalization works within branding, storytelling, and direct-to-consumer strategies – creating brands that stay relevant and build real customer loyalty.
Insights
Exhibition Hall
New Values (Fashion Management)
Shooting for our fashion concept.
Drawing Techniques (Fashion Management)
Work from the Creativity & Design module.
Graduation Show (Fashion)
Presentation of a fashion concept.
Moodboard (Fashion Management)
Study project "Textile and Fashion Business" from Düsseldorf.
Fotoshooting MDH Berlin
Shooting (Fashion Management)
In this Shooting, we played wirth sustainable textiles.
Fashion Show (Management)
We attend selected fashion shows as part of our studies.
Fashion Show (Management)
Fashion Show in Munich.
Is Fashion Management for you?
Are you passionate about fashion but want more than just following trends?
Do you want to understand how brands are created, grow, and stay successful?
Are you looking for a degree that teaches business and management, but is firmly rooted in an industry you truly love?
Then Fashion Management is for you.
Fashion Management is the right choice if you:
- Want to learn business and management without doing a traditional business degree
- Find fashion exciting but don’t want a pure design program
- Enjoy thinking strategically, planning, and making decisions
- Want to understand how brands, products, and markets function
- Can imagine taking on responsibility or starting your own project in the future
You don’t need to be a design expert. What matters most is curiosity, a passion for fashion, and the motivation to actively shape things.
Your Career
Never before has the fashion business been so open, dynamic, and diverse. For fashion enthusiasts across this fascinating industry, this means more opportunities than ever! Your future could be with major fashion labels, clothing manufacturers of all kinds, department stores, specialty fashion retailers, or lifestyle companies. Turn small brands into big players, refine the profile of established names, or realize your dream of creating an entirely new fashion world. With a Fashion Management degree from mdh, you gain all the tools you need to reach your goals. Let the success of our alumni inspire you!
Our graduates have gone on to careers such as sales at Hugo Boss and Hermès, product development at Adidas and Puma, marketing at Karl Lagerfeld or Calzedonia, and buying at Peek & Cloppenburg or QVC. 95% of our alumni secure exciting positions immediately after their Bachelor’s degree. Many work in (fashion) marketing, start careers in PR, or succeed as influencers.
Fashion managers can succeed across a wide range of industries because they combine expertise in trends, sustainability, and business strategy. Typical roles include:
- Marketing / PR / Social Media Manager
- Sales Manager
- Brand Manager
- Customer Relations Manager
- Sustainability Manager
- Human Resource Manager
In the fashion industry, they often advance quickly into leadership positions, such as:
- Buyer
- Store Manager / Area Manager Retail
- Influencer
- Founder
- Data Analyst
Where You Can Work: Industries & Companies
Your expertise is in demand – both in traditional fashion companies and in innovative fields:
Traditional Employers:
- Fashion brands and companies
- Textile manufacturers
- Fashion retail companies
- Luxury brands
- Sportswear manufacturers
Emerging Fields:
- Tech companies focusing on wearables
- Sustainability consultancies for the fashion industry
- Research institutes for innovative textiles
- Museums with a fashion focus
- NGOs in ethical fashion
Whether in product management, buying and sales, or retail marketing, studying Fashion Management opens doors to diverse roles across fashion and lifestyle companies. Don’t miss this incredible opportunity!
At Mediadesign University, we prepare you for a career in fashion management – in Berlin and Düsseldorf you’ll gain economic fundamentals, essential management skills, and the ability to identify, develop, and leverage promising marketing opportunities. Our goal is to help you turn your creative passion into a successful future.
Take your next step with a Master’s after Fashion Management
Studying Fashion Management is your first crucial step toward leadership roles in the fashion industry, especially in marketing. Sounds tempting? Like you, many young people dream of joining the glamorous, exciting world of fashion and unlocking the full potential of brands and labels. That’s reason enough to qualify yourself on multiple levels and stand out from the competition. Through your Fashion Business studies, you’ve become a professional in fashion management – gaining solid business knowledge, learning how to develop and implement marketing strategies, and acquiring deep insights into the daily workings of the industry.
A Master’s after your Fashion Management degree gives you an extra edge, helping you shine brighter than the competition in the job market. The Master of Arts in Design program propels you to the forefront of the digital fashion world, combining creativity with cutting-edge technology. You’ll be equipped to design top-tier showrooms and digital campaigns, among other opportunities. Take a creative Master’s now to perfectly round off your Fashion Management education!
FAQ
1. What is Fashion Management?
Fashion Management combines business expertise with creativity and an understanding of fashion. You will learn how fashion products are planned, marketed and successfully sold - from design processes to brand development and international sales.
2. Is this a business studies programme with fashion themes?
Yes, but in a more modern and creative way: you will learn classic business administration basics (marketing, controlling, management), supplemented by content from the fashion and lifestyle world such as trend analysis, sustainability, visual merchandising or digital brand management.
3. What will I learn on the Fashion Management programme at mdh?
You will develop a sound understanding of markets, target groups, brands and products in the fashion industry. You will work hands-on on real projects, create concepts and strategies and learn how to think fashion business today - digitally, sustainably and globally.
4. What prior knowledge do I need for the Fashion Management degree programme?
You don't need any prior knowledge of fashion or business administration - but you do need an interest in fashion, brands and economic contexts. Curiosity, organisational talent and a feel for trends are helpful.
5. What jobs can I do after graduating?
Typical jobs include brand manager, e-commerce manager, marketing manager, buyer, product manager, trend analyst or visual merchandiser - at fashion brands, online shops, agencies or lifestyle companies.
Some graduates also work in the field of sustainability: e.g. in NGOs or in companies that deal with fair working conditions, transparent production, sustainable supply chains or environmental protection in the fashion industry. Fashion Management therefore also qualifies you for future-relevant topics and responsible roles in the industry.
6. Why should I study Fashion Management at mdh?
Because here you don't learn business studies in a dry way, but in a creative and practical way - with real fashion projects, close contact with the industry and individual career opportunities. mdh combines business and design in a modern study environment.
7. Can I also work or study internationally?
Yes, mdh prepares you for the global fashion market - with English modules, international topics and cooperation with partner universities abroad. The lecturers are internationally experienced and graduates work for brands, organisations or agencies worldwide - from Berlin to New York.
8. Where do I study Fashion Management – Berlin or Düsseldorf?
Both locations offer top conditions: In Berlin, you are close to the creative scene, Fashion Week & start-ups. In Düsseldorf, you benefit from fashion showrooms, retail centres and a strong network in the fashion industry. You will study in a practical environment in one of the most exciting industries.
