Designing Better Consumer Protection
30.09.2026
„The new textile law can build structures in which sustainable practice becomes the norm." “
That was the perspective Prof. Natascha von Hirschhausen of mdh's Fashion Management programme brought to this year's Consumer Conference at the German Bundestag.
Mode Management im Bundestag
Hosted by the Green parliamentary group on 28 September 2026, the conference marked 25 years of consumer protection under the banner "Strong Consumers, Strong Democracy". Textiles were high on the agenda. Renate Künast, Germany's first Federal Minister for Consumer Protection, summed up the goal neatly: the sustainable choice should be the easiest and most appealing one for everyone.
Transparency is a precondition for that, as a recent Shein investigation by Deutsche Umwelthilfe (Environmental Action Germany) made clear: three quarters of the products tested for PFAS exceeded EU limits. "Consumers need to be able to find out what goes into a garment and how it was made," says von Hirschhausen. She sees the textile law now being drafted by the Federal Environment Ministry as a key lever, one that could make transparency standard practice and shape the industry's future from the outset, well before its impacts need managing.
For Fashion Management students, these questions will define the industry they are about to enter.
Pictured, from left:
Prof. Natascha von Hirschhausen (mdh Fashion Management & founder WasteLessFashion GmbH),
Miriam Thiemann (Senior Policy Officer for Sustainable Consumption, European Environmental Bureau),
Dr. Viola Wohlgemuth (Senior Expert for Textiles and Circular Economy, Deutsche Umwelthilfe),
Julia Schneider (Member of the Bundestag and Green Party rapporteur for sustainable textiles),
Hanne Schäfer (Research Associate, Green parliamentary group) and
Leoni Lojenburg (Kleiderei Hamburg).
Photos: Santiago Rodriguez
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