Clone of You Must Create: Berlin Fashion Week loves mdh
14.07.2026
How Berlin Fashion Week started with you in the room
So what actually happened?
Berlin Fashion Week didn't open with models on a runway this year. It opened with an invitation — to make something. You Must Create was a live, hands-on performance: the audience didn't just watch, they designed.
Who's behind it?
Prof. Natascha von Hirschhausen from mdh created and organised the whole thing — along with her Fashion Management colleague Prof. Nina Hein.
A design born from the collective process.
Aus dem kollektiven Prozess entstandenes Design.
Beim Modeempfang im Kanzleramt (v.l.n.r.):
Roel de Cooman (Board of Directors, Fashion Council Germany) ·
Scott Lipinski (CEO, Fashion Council Germany) ·
Christiane Arp (Vorstandsvorsitzende, Fashion Council Germany) ·
Esther Perbandt (Designerin, ESTHER PERBANDT) ·
William Fan (Designer, WILLIAM FAN) ·
Ingeborg Neumann (Präsidentin des Gesamtverbandes Textil und Mode) ·
Gitta Connemann (Parlamentarische Staatssekretärin bei der Bundesministerin für Wirtschaft und Energie) ·
Prof. Natascha von Hirschhausen (Professorin für Fashion Management (B.A.) und Design (M.A.), mdh, und Gründerin der WasteLessFashion GmbH) ·
Janina Lin Otto (Aufsichtsrätin, Otto Group; Advisory Board, Fashion Council Germany) ·
Dr. Wolfram Weimer (Staatsminister für Kultur und Medien) ·
Marie-Louise Berg (Vorstandsmitglied, Fashion Council Germany) ·
Dirk Schönberger (Global Chief Brand Officer, MCM; Vorstandsmitglied, Fashion Council Germany).
Foto: BKM/Photothek/Butzmann
Der Entstehungsprozess wird Teil der Ausstellung.
Curious?
If you'd rather create than watch from the sidelines, the Fashion Management programme at mdh might be exactly your thing.
Apply now for the winter semester — until 30 September.