This is exactly where modern workflows step in: the missing piece has always been control. Prof Herr Thomas Gronert walked through approaches that hand creatives back the director's chair over shot framing and camera moves. By feeding in reference images and reference videos, advanced AI video generators (such as Seedance 2.5) can reproduce specific camera movements on demand.

That lets production and agency teams lock in the visual language of a campaign or film early, right in pre-production. Instead of rolling the dice on each generation, the work becomes something you can actually plan and direct.

The business case speaks for itself. Better control means far fewer throwaway generations along the way. By pushing that control as far as it will go, teams can cut down the rounds of corrections – even against tight briefs – and budget a production with real confidence. Sharper steering tools like these are a genuine turning point for using generative video AI profitably in professional workflows.